Growth

Improving conversion in the application flow

Talent.com

Jobseekers were dropping off at every step, and nearly 80% of applications were bots. Moving authentication earlier filtered abuse and qualified intent, while fixing prefill and redesigning the review step drove a 30% lift in completed applications.

Growth & Monetization

Growing click revenue... without hurting apply and signup rates

Talent.com

Related jobs existed on job description pages but fewer than 10% of jobseekers ever reached them. Repositioning the feature and fixing redirect logic drove ~5x monthly revenue growth without hurting apply or signup rates.

Operational Workflow

A tracker for repairs that don't move in a straight line

Decisiv

Service teams couldn't easily tell what was happening with a repair. With 25 statuses to choose from, the status field was buried below the fold, so most advisors skipped it. I designed a 5-stage tracker that grouped those statuses and brought status updates to the header. The tracker had to account for repairs where stages get skipped, repeated, or stalled.

New Product / 0→1

Making asset maintenance proactive

Decisiv

Asset health data was fragmented across spreadsheets, reports, and phone calls. Designed Sentinel: a new tool for triaging risk at scale that integrated with Case, where repairs were managed as usual.

Design System

Starting and growing a design system across 7 years

Decisiv

Built KeyDS from the ground up: 40+ components over 7 years, adopted across the platform. Teams stopped asking for design approval and started asking how to apply patterns.